CeCe is a real person, a lady who cares about our environment. She wanted an earth friendly product, that is why she developed the non-toxic naturally green chalk clay paint.
CeCe is an abbreviation of her middle name. She is a very private person just like many others whom do not use their real names on their products. For example we all love Miss Mustard Seed, which her real name is Marian, but we refer to her as MMS. Annie Sloan's middle name is Ann. Not sure about the Sloan but I was told her husbands last name is not Sloan. So if it is acceptable for these remarkable women to use nicknames and middle names than it certainly is for other entrepreneurs in our wonderful world. It's a choice. Their choice. Just like it is your choice as to whether you shop at Target or Walmart. Your choice as to whether you buy Starbucks or Folgers. Your choice of which paint you want to use!
CeCe's last name is not Caldwell. Caldwell is a name her husband used in his career. When you put CeCe with Caldwell's it just kinda sounded right!
CeCe was born and raised in the USA.
CeCe Caldwell's paint was created and is made in the USA.
CeCe's hat was given to her in December at the first Distributors meeting. It covered her shining face and started out as a joke before she met everyone "live", face to face. From that point it evolved into "who is CeCe Caldwell". Now it has become a "traveling trademark" making it's way around the USA to the Retailers to emboss with a thumb print and show up at events.....you never know where it might show up!
And yes I've seen pictures of CeCe! She is REAL!
Most importantly this is one example of what you can do with CeCe Caldwell's Paints. Meet "Caldwell"!
"Caldwell" is painted in Smoky Mountain Gray with stenciling in Simply White and sealed with Satin Finish! You can see "Caldwell" in my suite at Frisco Mercantile!
you have been painting from and read the warning labels.....if it has one! My